By Sherry Ziesenheim
What is Greenwashing?
Greenwashing is a term coined in the 1980s to describe attempts by businesses and advertisers to market products as green when, in reality, there may be little to nothing actually green about them. Critics suggest that many businesses consider themselves green, even when their "green" surface actions only produce a "green" bottom line instead of a greener earth.
GreenEriePA seeks to educate the community about the many truly wonderful green activities and businesses to be found in Erie County, and we make every effort to verify the information presented throughout the site. However, we also encourage readers to exercise their own personal judgment as they explore this site and the many offerings portrayed in our community.
How Can You Avoid Greenwashing?
Images courtesy of the U.S. EPA's Design for the Environment and GreenSeal.Org